How Google Ranks Websites with Video


Do you want to get your website to come up on the first page of Google search results? Since Google started giving more attention to its blended results, you can get your website on the first page by creating video content.

Studies have shown that videos were over 50 times more likely to appear on the first page of search results as part of the blended results.

There are a few steps you can take:

Upload Videos Directly to YouTube

While it won’t guarantee first-page results, Google will index your video if you upload it to YouTube. But this won’t drive traffic to your site since people clicking on the URL will get sent to YouTube and not your site.

Embed a Video on Your Website

Embedding videos onto your website will help get the videos more views. This is important because Google algorithms want to know how many times a video on YouTube has been watched. Almost all of the videos that Google shows on its blended searches are from YouTube.

Embed Videos on Pages with Text

To help search engines like Google get a better understanding of your content, make sure you are putting copy on the page. By either writing an introduction to the video that goes before the embedded video or put the transcript under the video. You will also need the transcript for YouTube, so save the transcript as a txt file.

Create a Video Sitemap

Google recognizes a lot of formats as video like slide shows, screen capture and PowerPoint presentations that are animated. But, Google doesn’t actually see your video content, which means it searches for other ways to determine what your video is about. That’s why you need video SEO.

To figure out how to index it, Google reads a page of content for clues. But, the content in the video remains invisible to its spiders. You’ll need to submit your video to Google using a Video Sitemap found on the Webmaster Tools website.

Focus on Long-tail Keywords

The video title is very important. It is what Google is interested in when it comes to the term that is being used for a search. In other words, the title and search term need to match your video title.

The title, as well as the description tag, influences the search rankings, so make sure you fill in those as well.

Just like typical SEO, it’s easier to rank videos for long-tail keywords, so focus on using them instead of generic keywords.

Create a YouTube Channel

Make sure you create a channel name that is related to your industry. Be sure to include your keyword. Just be aware there is a character limit to the channel name, which seems to be about 30.

The fastest way to get keyword loaded copy is to upload the transcript to YouTube, you just upload it like it was a caption.

Build Back-links to Your Video

The amount of time that it takes for your video to actually rank, may take anywhere from a week to three weeks after the back-links have been added.

Videos Vs. Conventional SEO

One advantage of using videos over conventional SEO is that it is easier to get a YouTube video to rank on page one than it is to get a website to rank that high.