I was just talking with a client about giving away a free sample. A FREE sample you say?! Now why would anyone give something away for free? Isn’t the idea to get customers that will pay for my product or service? Well, yes, and that’s why giving them a “taste” for your product or service might help convert a potential client into a paying customer.
Let me explain my reasoning. You know when you go into a bakery or restaurant and you see that tempting plate with the sign that reads “free sample”, well, you usually take a sample, its free, so what’s the harm. Maybe if you are on a diet or its a food you would never eat you might not take it, but if you do, chances are you’ll be “hooked”. The same business strategy can be used for your business, be it a service or a product. You offer just a sample, or a bite-sized portion to your potential client.
Examples of this would be to offer a free digital download on your website. Often its a one- to two-page PDF offering advice, or tips in your area of expertise. Or it could be a permanent feature on your website, like a brief, one- to two-minute video highlighting the features of your product or service, or a lesson-plan. The same applies to your social media pages.
If you offer a product, your sample could be a branded with your logo product sample. Something very inexpensive. An item that costs very little, like the type of product a business might typically hand-out at a trade show.
Don’t possess the proper channels to distribute your free sample. There are online companies that offer monthly sampler subscriptions. There is a Stitch Fix for clothes, and PinchMe for household items like food, healthcare and pets. There are others, I suggest you Google “subscription sample boxes”.
Ok, now you got them “on the hook”, now what do you do? You offer them a special deal. A limited-time offer, a discount or even an offer for a free consultation, even if you always offer this feature, it will seem all that better of a deal after you already gave them something for free.
Need to brainstorm an idea for what to offer your potential customers, talk to us. We have spent more than twenty years working in marketing, working for big businesses, as well as working with local business owners, and we can help you come up with an offer that works for your specific business.