How Google Ranks Websites with Video

Google

Do you want to get your website to come up on the first page of Google search results? Since Google started giving more attention to its blended results, you can get your website on the first page by creating video content.

Studies have shown that videos were over 50 times more likely to appear on the first page of search results as part of the blended results.

There are a few steps you can take:

Upload Videos Directly to YouTube

While it won’t guarantee first-page results, Google will index your video if you upload it to YouTube. But this won’t drive traffic to your site since people clicking on the URL will get sent to YouTube and not your site.

Embed a Video on Your Website

Embedding videos onto your website will help get the videos more views. This is important because Google algorithms want to know how many times a video on YouTube has been watched. Almost all of the videos that Google shows on its blended searches are from YouTube.

Embed Videos on Pages with Text

To help search engines like Google get a better understanding of your content, make sure you are putting copy on the page. By either writing an introduction to the video that goes before the embedded video or put the transcript under the video. You will also need the transcript for YouTube, so save the transcript as a txt file. Read more